37. PUMA GAFFER FONT

The gaffer tape workshops reminded me and got us talking about Puma's renowned football typography made out of gaffer tape. "Gaffer", designed with GBH and digitised by Dalton Maag, started out as an experimentation of folds and angles using 150 rolls of gaffer tape, selecting the material for representing its global accessibility and to capture "raw, passionate enthusiasm" in football across all levels – Make Football Anywhere. It's very neat, and is still used today by select clubs like BVB Dortmund.

> Read about it on Designboom here.
> Read about it on It's Nice That here.