59. BRITISH AIRWAYS MAGIC OF FLYING #LOOKUP

A digital billboard in Piccadilly Circus, this is British Airways' cute and clever new ad to promote their Magic Of Flying campaign. With basic GPS technology, the on-screen toddler points to the BA flight passing overhead in real-time with a child's typically innocent fascination, before revealing the actual flight number and destination of the plane in the sky. A cheeky reminder for passers-by weaving through the crowded streets and blocked-in traffic-strikken drivers that while they struggle with cold, repetitive, busy lives, some hundred people are on their way to Barcelona or Amsterdam – that's a fun sentiment, must have been a nice project (and good laugh) for the designers.

It ties in with the theme of hacking too (from DLP 2.2), demonstrating interpretation of data for interactivity.

32. HONDA AN IMPOSSIBLE MADE POSSIBLE

I posted this on tlee. Black today and I've included the making video for it here. It's a new ad by Honda, who are notoriously good when making video advertisements, this time for the CR-V 1.6 Diesel and its fuel efficiency. It's another superb example of how video design can create distorted truths (as I've mentioned before), although this particular case demonstrates a rather literal translation of that using optical illusions and false realities with perspective play. Truly making what seems impossible possible.

>> Visit the original entry on tlee. Black