Magazine Spotlight #03
Caffeine www.caffeinemag.com
Available to pick up for free, Caffeine is the coffee lover's magazine, distributed to selected coffee shops around the country to serve as the 'stockists'. Of course it makes sense in terms of hitting the right readership and that is indeed how I found out about it. I've managed to collect issues 1 to 3 so far, with the current edition still eluding me.
Whilst short in relative terms of page count (probably aligning itself to the Stylist or Sport market) the content is presented with an air of expertise, finding the right, attractive quantity (and quality) of specificity. The publication includes journalistic articles, photography, reviews, essays and surveys to tell the Caffeine story and, really, provides everything you'd expect a 'coffee lover's magazine' to provide. Its advertising is smart and direct too, relevant for us the readers, spanning the likes of organic beans, espresso machines and coffee houses, all more helpful than irritating.
The magazine is a good example of narrowing into one specific subject and exploring the area in depth, with the challenge to present the specialist findings in a manner that is both appealing and amusing for all. Oh, and from spilling the beans to ground rules, I for one don't get bored of the cafe wordplay at all.
No comments:
Post a Comment